Chai please, it's not Coffee

It all started with the Nestle advertisement. The obvious commercial interest was to drive conversion from tea to coffee. That too an instant coffee mix. To me it looked more like a quick brazen attempt to drive convenience. Tea requires ritual and hard work to get the right cuppa. Instead go for an instant coffee mix, which will give you a quick strong fix. Notice no comparison of taste or tradition. This is the modern quintessential person, who has no time nor any interest in the softness of palette. He or she is in a hurry to fix it with a strong hit. 

What caught my attention though was an argument going on between some of my social media friends. There are two clear sides to the argument. One side is annoyed at this sacrilege of chai tradition - it's chai and not tea.  The other side is like   "What's the issue? Both are 'Gora' historically and so anyone or the other would do".

I had written a blog on Tea some five years back, on Borderline Green. It was about the relationship I personally have had with tea all my life, from drinking to being involved with tea and tea whitening companies. The blog also related the historical aspects of tea, its usage and production. But this is different. It's trying to judge between the qualitative aspects of two arguments. 

The argument of it being chai, tradition and significantly Pakistani, is emotionally an appealing one. It drives my sense of belonging and culture. It makes me someone. So personal bias immediately tilts towards it. Also, it so happens that I have the inside track, on the history of our tea tradition. Remember, I actually worked in Unilever and Lipton (and later Brooke Bond) who owned the tea market for half a century in Pakistan. 

During my years with Unilever, I had personal contact with the Chairman Habib-ur-Rahman (late). Habib sahib was very different. He would reach down 15 job classes to a junior employee and inspire him. So I can remember a session, when he described how both tea companies in the late 1940s and 1950s actually used ground activation to spread tea. A whole set of donkey carts would go off into the rural areas. They would carry tea leaves and a movie projector with generator power. Village to village they would assemble people and show them movies. As part of this entertainment they would sample tea. The tea would boil endlessly and become strong, thick, sweet and end up being described as karak. Apparently this activation went on for a few years and out of it was born our tradition in Pakistan of karak chai. Karak was the very characteristic which Tarang (Engro Foods) tried to replicate so successfully a decade ago.

The other 'import of Gora culture' argument, is perhaps not quite true. Tea (not chai) came via the Opium Wars, the preferred weapon the British used to beat China on its head. Tea plants were smuggled out of China to India to start tea plantations. As it so happened, it was indigenous Indian tea plants which eventually worked and this skulduggery came to nothing. But, neither tea nor coffee are products of temperate climates anyway. They do not grow in Western countries, but are imported from Africa, South America and Asia. They were drunk a millennium before any Portuguese sailor ever saw them. It was an acquired taste for Europe and later North America. So I am not sure how it can be claimed as Gora culture.

For me the argument spins on the usage of milk in chai. It is so, so different from anywhere else in the world. In India its masala chai. In Britain it is a weak milky tea, and in US and others, it's no milk. In Pakistan its Habib sahibs 'karak chai'. For us the thickened, sometimes sweetened concoction is our creation and over 70 years has become our tradition.  So to all wannabes out there. Chai please, its not Coffee!

Related link. /https://sarfarazar.wordpress.com/2012/07/14/tea-best -drink-of-the-day/

Gog and Magog

The Prophet (saw) woke from his sleep and he was extremely troubled. He was with his wife Zainab bint Jahsh (ra) and his face was red with distress. He said to her, "today the Gog and Magog have made a hole in the barrier wall. Allah help the Arabs, when they are released". And when Zainab (ra) asked "will we (ie Arabs) be destroyed?" The Prophet (saw) said "yes, if evil increases". This simple Hadith lies in Sahih Bukhari, testified by many, yet we the  Muslims remain ignorant about this.

So this was almost 1400 years ago and our evil multiplies. We can see it visibly. You do not need a PhD or research, to understand that goodness borders are retreating. Has been so, this last century. World wars, exterminations, nuclear bombs, disparity in wealth via exploitation and lies. Lies prevail everywhere. We see it on TV, in offices, in schools and homes. Lies are the very foundation of evil. Without lies there is no evil. Today everyone lies, small and insignificant(?) sometimes. But lies.

So I wonder where the scholars are? Do they not read these Hadith and tell people that we are bordering danger. The Gog and Magog imminent arrival also implies the Dajjal is around and so these are the worst dangers humanity will face. The key is 'evil must not increase'!

In all this media connected world, we seem worried about such irrelevant things, when danger stares at us. Look at Syria and understand that people sitting in refugee camps all over Europe were ordinary doctors, engineers, corporate executives living in suburbs. They drove cars, went to restaurants, movies and attended bar-be-que on weekends. Their children went to school and did homework everyday.  Look at Syria and understand this could be all of us. Understand that we need to change and activate our lives for the betterment of everyone.

Something Missing

MARCH 22, 2016 2 COMMENTS (EDIT)

An early morning chat with an old colleague. He is now abroad and working in a big business, making steady money, saving a bit. His family has settled and while he has old parents in Karachi, they are happy for him also.

What I sensed between the lines was a restlessness; though to be truthful, he had not voiced any discontent. Having been down this road three times, I guess I am more qualified than most to talk about it. Thrice, I had left this land of my birth, with a lot of regret and sadness, but also with a sense of adventure. And over a large tract of years -a decade and a half- I had woken every morning with a sense of ‘something missing’.

So I wrote to this gentleman the following

“I have traveled this journey a few times and know that taking away ones home is a huge displacement in life. Some get over it, some never do. Despite doing this thrice, I always felt my destiny was written in Pakistan.”

His reply was “You have exactly echoed my emotions, I wonder how you do this everytime with me. My wife and kids are happy, parents are also happy , I have cousins here but still I want to believe and pray that my destiny takes me back to Pakistan where my home is. Remember me in your prayers. Thanks”

In my experience, while the second generation do manage to settle in lands elsewhere, very few of the menfolk who emigrate, quite reconcile to the loss of a sense of belonging, the roots. Rahat Fateh Ali Khan has described this very emotionally in his song “Tere Yaad”. It hits the nail on the head.

What is this “something missing” for most of us? And I hasten to add that there are people who emigrate and never look back. In my writing here, there is no sense of judgement, of any right or wrong. It is just the way it is. There are many people who will always be out of sorts when they emigrate.

This is home. Through my formative years it reached into my brains, subconscious and created imagery, which became a part of me. For me the flashes of cricket, bun kebab, Bundu Khan, Sandspit Beach, friends playing cards, the Eids and the Independence Day, none can be detached from me. It is just part of myself. To take it away is to wrench the heart out of a working body. That is the something missing. You can reconcile and say that was the former me, but I have moved on and now the week of Christmas Holidays is my thing. Or Independence Day July 4th is my day. But rarely, if at all, will it be your thing. It will not quite touch the depth in your heart which creates that sheer joy, reminding one of younger days. Just changing a booklet, from green to blue or red, cannot change decades of programming.

When this happened, I found that my existence while well ordered and physically stable, became mechanical. The heart was not in it. For me it became worse. As the days and years went by, instead of lessening it became more and one day I realised, I was suffering from home-sickness. So there was no answer, but reverse ones step. Think of it as my mental cussedness, that I tried it three times before finally reconciling to it not being good for me. In the end we live life, not to function but to sense it, feel it and live it. In those years abroad, I was not living it. ‘Something missing’ kept popping up in my brain. So, I finally reconciled and decided to stay here. Alhamdulillah! I just pray that this status-quo remains, as I traverse this stage of life, where eventually physical dependence will rule more than emotions.

*Picture is from Dreamstime a free picture site.

How to live Life

MARCH 1, 2016 6 COMMENTS (EDIT)

Nowadays, such clever young people, enter the daily operations of this world. The current curriculum in universities is so advanced, I could only dream about this level in my college days. Education has moved along at a smart pace these past decades and today the science of teaching is just phenomenal. Younger people have analytical skills, work smart, have a way of communicating, own a vision, plan their life goals, are articulate, driven and success agents.

Are we then reaching an era of mankind, when we produce the best of the best, see skills maximisation and benefit all mankind? I would say ‘Yes’ in general commercial terms, considering the high amount of wealth which is owned by the young. But does this bode well for humanity as a whole? Sadly the answer would be an emphatic ‘No’.

During my career in the last decade, I have met many school leavers. They show all the competencies, which will make them great deliverers of material success. But, unfortunately, very few are well-rounded humans, which one would desire in future leaders. These young aspiring managers, entrepreneurs, sports people, artists and lawyers all miss basic soft traits of humanity. Education is delivering efficiency and drive, but not people who will be like Martin Luther King, Mandela or Jinnah. Leaders who care and have a larger purpose in life, which goes beyond materialism.

No wonder we have this huge drive in the world, to deliver growth and profits. Everything is measured in commercial terms. Does not matter, what we have destroyed along the way or the necks we have stepped on. Just look around. Stock markets reign and humans are servants to their whims. Presently, with negativity prevailing in China, declining commodities and stress on large banks, every one is jittery and ready to sell off. Our lives revolve around this phenomenon. Just watch television and that is what you hear. CNN! BBC! Fox! Sky! All of them. Is this what we humans have come to be? There are other issues , like the environment is destroyed; mankind stands at the edge of a precipice. There are over a billion people who suffer from malnutrition. Wealth belongs to less than 1% and 99% other humans suffer. There is death, pillage, and family trauma. So many divorces, so many one parent families. But unfortunately, economics is just more important and reigns supreme. Success and power are measured in economic impact. Reality is, we cannot carry our wealth, position or fame to our graves.

Why would this be? How is it that such efficient human machinery is being delivered, yet cannot work for humanity. My analysis is that basic, simple human stuff is not being taught at any level. Inside our homes, the TV and Internet reign supreme. In the institutions, teaching hard-nosed success takes over and playgrounds, (great teaching places) are deserted the world over. We are never taught the things which matter…how time will fly by, we will become old; our positions are temporary, so how to treat present success; how to treat those less fortunate, not to think ourselves superior to others; as we grow old we shall change, how to handle this with grace; how to fail and learn from it; how to smile through the good and bad, to be patient and thankful. All this amounts to simply the art of ‘how to live life’.

When we are not taught all this, in home, in institutions and outside, then we are producing soulless machinery, which thinks efficiency will lead to success. What an absolute failure of the system. Thus, we are, what we are today.

Parents, urgently need to start this ‘tarbiat‘ at home and then demand it from schools. We should shut the TV, computer and cell phone down for several hours every day, so that the old connection and real conversation returns. Also we have to inculcate skills and feelings which need not just deliver commerce. If we shun some of our present day habits and relearn our millennia old values, then very soon, we will reverse our descent into this hell and turn the tide. We will become humans once more, one humanity and one society.

Bob Moorehead on Us

I could not put the jumble in my head better than Bob Moorehead. So I have copied his rant down for you to read.

“The paradox of our time in history is that we have taller buildings but

shorter tempers, wider Freeways, but narrower viewpoints. We spend more,

but have less, we buy more, but enjoy less. We have bigger houses and

smaller families, more conveniences, but less time. We have more degrees

but less sense, more knowledge, but less judgment, more experts, yet more

problems, more medicine, but less wellness.

We drink too much, smoke too much, spend too recklessly, laugh too little,

drive too fast, get too angry, stay up too late, get up too tired, read too

little, watch TV too much, and pray too seldom. We have multiplied our

possessions, but reduced our values. We talk too much, love too seldom, and

hate too often.

We’ve learned how to make a living, but not a life. We’ve added years to

life not life to years. We’ve been all the way to the moon and back, but

have trouble crossing the street to meet a new neighbor. We conquered outer

space but not inner space. We’ve done larger things, but not better things.

We’ve cleaned up the air, but polluted the soul. We’ve conquered the atom,

but not our prejudice. We write more, but learn less. We plan more, but

accomplish less. We’ve learned to rush, but not to wait. We build more

computers to hold more information, to produce more copies than ever, but we

communicate less and less.

These are the times of fast foods and slow digestion, big men and small

character, steep profits and shallow relationships.

These are the days of two incomes but more divorce, fancier houses, but

broken homes. These are days of quick trips, disposable diapers, throwaway

morality, one night stands, overweight bodies, and pills that do everything

from cheer, to quiet, to kill. It is a time when there is much in the

showroom window and nothing in the stockroom. A time when technology can

bring this letter to you, and a time when you can choose either to share

this insight, or to just hit delete…

Remember, to spend some time with your loved ones, because they are not

going to be around forever. Remember, say a kind word to someone who looks

up to you in awe, because that little person soon will grow up and leave

your side.

Remember, to give a warm hug to the one next to you, because that is the

only treasure you can give with your heart and it doesn’t cost a cent.

Remember, to say, “I love you” to your partner and your loved ones, but most

of all mean it. A kiss and an embrace will mend hurt when it comes from

deep inside of you.

Remember to hold hands and cherish the moment for someday that person might

not be there again. Give time to love, give time to speak!

And give time to share the precious thoughts in your mind.”

― Bob Moorehead

The Tarang Moment

They show these types of moments in movies. Imagine a man sticking his axe into the ground and out shoots a jet stream of oil. The man is sitting on an oilfield and knows that he has arrived. This is his goldmine. And talking about gold, the famous moment in McKenna’s Gold when they enter the valley of gold. The walls, the floor and even the stream are lined with gold. McKenna, Blind Adam and the whole entourage had also arrived. They were looking at a life changing moment.

Sometime in August 2007, myself and many more Engro Foods people, had this same experience. Lifelong we would know this event as the Tarang Moment. It changed our lives.

In commercial parlance, when you launch a brand you are stepping somewhat into the unknown. If you have done it right, then a lot of research on consumer insights has been completed. The product has been tested in stress conditions and has passed. Its taste profile has been matched and tested with consumers. The packaging and name of the brand has been researched, designed and tested. Through research and our own portfolio strategy, we know the bulls eye positioning and the marketing (both media and activation) campaign has been concept tested and fits the positioning. The distribution strategy has been agreed and we know exactly where and at what price the brand will hit the shelves. Our stock levels have been worked out and the production forecast has matched those, so that there is little danger of shortages.

As they say, all the ducks are in a row, and we are ready for success. So then one wonders why, nine out of ten brand launches fail. Unfortunately, that is the history of the world, so very likely things could go wrong and the launch may not be successful. At best recall (I may have missed a small one here or there), I have lived this routine through forty three launches in my career and many of those brands are not around anymore.

So back to that Tarang Moment. We struggled to get approval from our Board of Directors to launch a tea whitener. It took three attempts. Their query was that a rival brand had failed to make it a success, so why would Engro Foods succeed? When it was finally approved, we were allowed to launch only in six towns. That really set our backs up, and it was considered a challenge to our professionalism. Research showed us that tea was the highest incidence of milk usage in Pakistan and it also showed that in those very homes where this tea was consumed, there was a great demand and connection to ‘filminess’ (the movie world). It was also researched that as yet, no right fit product – enhancing the taste of tea – was on the market. Hence the brand Tarang, portrayed a ‘filmi’ world which was enhanced by ‘Chai ka Sahi Jor’. In all my career, I cannot remember a clearer positioning, which was backed by product attributes and fitted its brand world. We felt we had hit the nail on the head.

The Tarang Moment arrived for each of us at different times. For me it arrived at 8.32 am on August 15, 2007 in R A Bazaar, Lahore. The brand had been launched, but media had not yet broken. I was on a market visit to see how we had distributed the brand. A ‘SEC C’ class store in R A Bazar was my first stop early in the morning. An old woman walked in to buy something. She saw our colourful pack on the shelves and asked the shopkeeper “Ay kya haey? Ay Taranga?”. He said ‘chai bananay kou’. The old lady bought it, nary any advertising, nary support, nary any awareness. Alhamdulillah! I knew we had hit gold. Two weeks later this was further confirmed. With advertising on TV and strong supporting activation, our capacity to supply the product had gone short. What we had expected to achieve in a years time, we got there in fifteen days with maybe five days of TV coverage. When a new filling machine arrived four months later, that also ran out of capacity within another fifteen days. The Tarang Moment may last all of us a lifetime. Its unique in my career and probably unique for all the team involved.

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The Storm Clouds Gather

Throughout my conscious existence, the eventual dire fate of our world has hovered in the background. Ibn Katheer described it best in his End of Times book. All faiths of the holy books, have forecast dire circumstances and the resultant conflagration within an approaching time period. That they have also forecast the heavy involvement of Syria in the events, is even more disconcerting. Till five years ago, one relied on the unlikelyhood of the imminent involvement of Syria as a show stopper. Not anymore! Syria is central to the worlds issues. The internet is rife with scholars warnings that events are leading to disaster. Not that anyone is heeding them.

If you turn to logic rather than religious belief, it is as alarming. The status quo suggests a terrible period ahead. Why mankind cannot cure its ills, is a subject of great study. We are seemingly on an auto pilot and heading towards a mountain. Listed below in no particular order, are some of the prevalent issues.

A) economic upheavals and another impending economic disaster.
B) social ills (ageing, population, migration, inequality, family breakdown).
C) military tensions which have come to the fore.
D) consumer economics and its by-product “disastrous environmental damage”.
E) technology race, the cause of many social and economic ills.

All the above are well documented or broadcast over media channels. We get a daily doze in the news. It probably compounds the issue, as positions get entrenched. So Fox News broadcasts to 30 % of the US population, who believe in them implicitly and each story is a further confirmation of that belief.

Nevertheless, we humans have lived in hope down the ages. We do not give up easily and surely our minds look at these circumstances and say ‘there must be a way out’…’there must be some hope’.

To my mind this is really encapsulated in two differing routes.

I) the spiritual answer
II) the technology answer

They seem to be mutually exclusive, as the first does not rest well with the second; both are at opposite ends of the spectrum.

The ones who believe in the spiritual side and Allah being the omnipotent one, think that we have to slow this cycle down. Bring a balance to existence. Stop exploiting humans and resources, consume less, be friendlier and rely on Allah to help us to repair this world. It means a peaceful existence, with much less to consume and a calmness returning to life, rather than the present headlong madness and rush. The stock market would rule us no more. It means economic targets are not man’s goal and we shall revert to conditions where serenity is as important as the next square meal.

The technology side hopes to create more advanced technology, which will resolve our consumption issues and enable us to power the earth to sustenance, without causing long term damage, unlike in the last 300 years. Can this be achieved? Certainly, some technology suggests this. But, a bit worrying is the cognitive artificial intelligence which can design and build by itself. Personalities like Steven Hawking and Bill Gates have expressed trepidation, whether humanity is about to lose control to the computer and end up with a Skynet type scenario.

Either silver lining, to the present circumstances of the world, is an essential. If one is intuitive enough, one can feel the stretch of humanity. Unfortunately, most cannot see this, as they go about their stressful tasks of daily existence; but sit back and watch….it is visible. A world at the edge of the precipice, one can see storm clouds gather and there is horror on the horizon. Someone or some people will have to come forth and steady the ship. Soon!.

Winner Takes All

JANUARY 12, 2016  

In late 1973 Red Star Belgrade came to Anfield in the European Cup (Champions League today) and ran the legs off Liverpool. Liverpool were one of the favourites, and couple of years later won the same European trophy twice back to back, besides winning the UEFA Cup twice in this period, and five League Championships in eight years and being runners-up in the remaining three. So no mugs.

Anfield must have been shocked. Absolutely, no argument about that. At the end of the match, the Kop (at the time, the most celebrated football crowd in the world, pre Heysel and Hillsborough), simply stood up and gave them a standing ovation, genuine and appreciative of the great skill of that Red Star team.

History records this particular Red Star Belgrade team was one of the great underachievers of club football. They were one of the best football teams in the world, but simply disappeared into the unknown. A later Red Star team won the European Cup in 1991, and that is what Red Star Belgrade is known for today. Like some other underachievers, namely Puskas Hungarians of 1954 and Tele Santana Brazilians of 1982, they won nothing and today, even very knowledgeable football fans do not know of them.

Who really remembers the 1970 South Africans? Except that they were one of the most magical cricket teams to exist. But they never won on the world stage, other than the 4-0 drubbing of Australia. Players like Barry Richards, Graeme Pollock and Mike Proctor were kings of their era.

This winner takes all mentality is a modern phenomenon. It has several aspects to it. Firstly, it expects that people win something to be acknowledged and become somebody. Secondly, the expectations and loyalty of supporters is also short and variable.

If, it’s a question of numbers and probabilities, one wonders how people will achieve acknowledgement in this world. Only 2 percent are outstanding in the Bell Curve. I am presuming title winners will come from within this 2 percent. So, what of the 98 per cent? Are they to be consigned to the scrap machine? Will these people live out an also-ran existence, because fortune did not smile on them?

The other point is of patience and loyalty. I read the Liverpool and Manchester United forums. In the old days, Shankly and Busby were given deep loyalty. When their teams were not doing well, the supporters never lost patience. Nowadays, Rogers, Moyes and Van Gaal, have had praise and then dung heaped on them. Sometimes this variability is week to week. A good performance and the manager is up in the sky; a bad performance and he is buried. The recent case of Mourinho is a stark reminder, ‘success is now measured in concrete returns – the trophies’.

There is a more obscure third matter, people my age will notice. In the past, there used to be a case for aesthetics in sports. Today it has been replaced by efficiency, because of the need to win. Guardiola, Benitez and Mourinho are all about this efficiency. Used to be that the luxury, skilful, maverick player would roam the park. They would deliver supreme beauty of skill, but were not too pushed about marking opposite players or getting back in position. Nevertheless, the joy of watching what they did with the ball was enough. Today these players have disappeared. Messi and Ronaldo, the most skilful players today, do not exercise their skills in matches as a Finney, Zico or Rivera (thats right, how many have heard these names, they were great, but never won a famous trophy). The same with a graceful batsman. They crunch the beauty out of his game and leave instead an efficient, slogging or boring run machine. One has to watch a free-wheeling Kanhai to understand what I mean. The joy of the visual has gone and the efficient deliverer has to perform on the stage.

Now just imagine this thinking spread across sports, art, literature and more. The flamboyant beauty of a Sobers innings, the risky manoeuvre of a Senna in F1, the audacious paint strokes of a Van Gogh, the long styled challenging writings of a Dickens. All these have disappeared and been replaced by efficiency, which cuts out risks and delivers results. Today, the winner takes all and so we also refine our lives accordingly. Imagine you advising your child to pursue a profession which is guaranteed good returns, shunning any particular artistic skills which may have been the real passion. Drabness starts to take over life.

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Stephen Hawking on our “imminent danger”

JANUARY 19, 2016

In his last interview, Marlon Brando (one of the most venerated people of the 20th century) of full age and wisdom, sat in his mansion on the hill, looking down on Los Angeles. The interviewer asked one final question, “Do you think mankind will make it?”. Brando looked sad, but almost relieved that his day was over. “No!” Brando answered.

Taking this cue, at the end of an astonishing career, when Professor Stephen Hawking says mankind is threatened, then the world takes notice. And its not to say, it has not been said before by others. The holy books and holy men have been saying it for many thousands of years. Maybe we have become desensitised to their words. Logic and science in the present day, are our foundation stone. Todays populace has been brought up on that diet and so it reaches deeper, I guess.

What does Hawking say?

Three specifics threats and one more general statement. Also, in an earlier talk, he classified one more specific threat.

Mankind is in danger and he would expect some catastrophic event to occur over the ages. An extinction level event has regularly happened every 100 million years or so in the world. This makes sense, as it is really a question of probability and statistical chance. The last time it occurred, the dinosaurs were wiped out. A catastrophic event is about due on Earth.

So where are the possible dangers coming from.

A) nuclear or similar world wide conflagration.
B) environmental damage.
C) genetically engineered viruses.
D) cognitive architecture artificial intelligence.*

*The D point was stated by Hawking in an earlier discussion – the development of artificial intelligence “could spell the end of the human race”-, while the points A to C are in the Reith Lectures which Hawking made recently for the BBC. The above four points are not a catch-all and future developments might well see more threats appear in this world of ours.

It is very ironic that all these four dangerous points are self created by humans. When science and technology advances, it seems always to be a double edged sword. Used within reason and balance, it is a great benefit to mankind. However, over use or emphasis and it tends to get out of hand, as we reach out for more than our due. This has ever been humanity’s story. We have allowed our greed, ambition and larger unawareness to create threats, which should not have been there at all. Professor Hawking remarked that technological advances, were taking humanity into one of the most dangerous time periods ever.

So how are we to revert this danger of an existential threat to our future generations? Hawking thought the best chance of survival would be to colonise space. That is reverting to our past and core human behaviour. Whenever, what we have in hand is not enough, then we venture out and grab from others. Even the most celebrated mind today, cannot escape our programmed characteristics. Unfortunately, the truth is that at the moment we are at the edge of the science of space travel and surviving out there. This outlet could be hundreds of years away perhaps. So in this time we stand in great existential danger.

Hawking describes himself an optimist, despite the perceived future dangers. Considering his tilt of mind and his great mental capacity, we are well advised to take this danger seriously.

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A Driving Test

FEBRUARY 4, 2016

As part of an elaborate procedure of hiring, corporates test a candidates personality. This is a dive into the inner being, to see hidden personality traits, create a picture and then try to match this personality with the corporates profile. There is a wish, that within this uncertain and complex procedure, some success is achieved in getting the right personality match.

Over the years I have seen this develop into a very complicated exercise, with hours of online questioning. Myself and the Engro Foods Management Committee (MC) went through just such testing sometime ago, to ensure that the next MC member can be tested for fit and thus make it a successful entry.

Over the years, most managers are still left with a nagging feeling. Where are these tests coming from? Who is designing them? How do we know they reach the correct conclusions? These have been designed for other cultures, do they really fit here? Many times it is simply a case of conflict. Reason and intuition is saying something and the tests are saying different things. Who to believe? Personally, my best results have come based on intuition and some judgement, rather than depending on physchometrics. So the jury is still out, on whether this works and the preferred route. Maybe, it should be a combination, but which is the dominant influence on a hiring decision? Psychometrics or a judgement call.

Now this might sound wacky, but bear with me. I have reached a conclusion, that as part of a hiring procedure, candidates who can drive, should be taken on the road and asked to drive for a time period. A Driving Test! Often, I have found, real personality traits are revealed under driving stress. Sometimes, one is really surprised. A mild mannered individual can turn out to be an aggressive, in the face, rude and abusive driver.

So following on from the above train of thought, I have carried this a bit further. While observing people drive, certain traits are revealed. These I have listed below, to show the appropriateness of my recommendation.

A mild mannered driver, under stress, will tend to be a calm manager, little impulse action and much serenity.

A decisive driver will apply similar decisions in a managerial role and will not dither and lose confidence. The reverse will be true for an indecisive driver.

An aggressive and pushy driver, will most likely take the same attitude into his job and also treat others in the same way at work.

Those drivers who follow all the driving rules, will tend to manage by the book and be strong in process and less so in human connect.

A risky driver can tend to risk himself and others in his surrounding. They might well apply similar behaviour at work and can tend towards taking risks which may or may not be appropriate. Similarly, a person who is a safety first and risk-less driver might be a very careful manager, who then will only take safe decisions.

The above is not a catch all list and there must be many other individual facets which could be monitored. These are better looked at by HR experts for appropriateness.

The above might sound way out of the box, but it is my feeling that if proper research and work is done on the above thought, we should be able to go a long way in revealing the personality profile of a candidate and then doing related work to match these traits to our organisational fit.

Something for HR experts and CEOs to chew on, for improvement in the hiring process.

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