Chai please, it's not Coffee

It all started with the Nestle advertisement. The obvious commercial interest was to drive conversion from tea to coffee. That too an instant coffee mix. To me it looked more like a quick brazen attempt to drive convenience. Tea requires ritual and hard work to get the right cuppa. Instead go for an instant coffee mix, which will give you a quick strong fix. Notice no comparison of taste or tradition. This is the modern quintessential person, who has no time nor any interest in the softness of palette. He or she is in a hurry to fix it with a strong hit. 

What caught my attention though was an argument going on between some of my social media friends. There are two clear sides to the argument. One side is annoyed at this sacrilege of chai tradition - it's chai and not tea.  The other side is like   "What's the issue? Both are 'Gora' historically and so anyone or the other would do".

I had written a blog on Tea some five years back, on Borderline Green. It was about the relationship I personally have had with tea all my life, from drinking to being involved with tea and tea whitening companies. The blog also related the historical aspects of tea, its usage and production. But this is different. It's trying to judge between the qualitative aspects of two arguments. 

The argument of it being chai, tradition and significantly Pakistani, is emotionally an appealing one. It drives my sense of belonging and culture. It makes me someone. So personal bias immediately tilts towards it. Also, it so happens that I have the inside track, on the history of our tea tradition. Remember, I actually worked in Unilever and Lipton (and later Brooke Bond) who owned the tea market for half a century in Pakistan. 

During my years with Unilever, I had personal contact with the Chairman Habib-ur-Rahman (late). Habib sahib was very different. He would reach down 15 job classes to a junior employee and inspire him. So I can remember a session, when he described how both tea companies in the late 1940s and 1950s actually used ground activation to spread tea. A whole set of donkey carts would go off into the rural areas. They would carry tea leaves and a movie projector with generator power. Village to village they would assemble people and show them movies. As part of this entertainment they would sample tea. The tea would boil endlessly and become strong, thick, sweet and end up being described as karak. Apparently this activation went on for a few years and out of it was born our tradition in Pakistan of karak chai. Karak was the very characteristic which Tarang (Engro Foods) tried to replicate so successfully a decade ago.

The other 'import of Gora culture' argument, is perhaps not quite true. Tea (not chai) came via the Opium Wars, the preferred weapon the British used to beat China on its head. Tea plants were smuggled out of China to India to start tea plantations. As it so happened, it was indigenous Indian tea plants which eventually worked and this skulduggery came to nothing. But, neither tea nor coffee are products of temperate climates anyway. They do not grow in Western countries, but are imported from Africa, South America and Asia. They were drunk a millennium before any Portuguese sailor ever saw them. It was an acquired taste for Europe and later North America. So I am not sure how it can be claimed as Gora culture.

For me the argument spins on the usage of milk in chai. It is so, so different from anywhere else in the world. In India its masala chai. In Britain it is a weak milky tea, and in US and others, it's no milk. In Pakistan its Habib sahibs 'karak chai'. For us the thickened, sometimes sweetened concoction is our creation and over 70 years has become our tradition.  So to all wannabes out there. Chai please, its not Coffee!

Related link. /https://sarfarazar.wordpress.com/2012/07/14/tea-best -drink-of-the-day/