The EFL 10 year Montage

The Engro Foods culture records our history in montages, which reduces the need for words, gives you small touch points and is easy to view in later years. With our ten years celebrations, from the day of incorporation - not operations, which started a year later- underway, I thought to create a montage of my memories. This has then gone out in our quarterly internal magazine, Between Us.

My memory stretches back to October 17th, 2005 and some twenty-five people huddled together to set the first vision of EFL, which was about doing it the right way, about opening up rural areas, about Pakistaniat and showing the world we can succeed.

A few months later, a hole in the ground in Sukkur transformed into a dairy factory and milk collection tankers poured in ample milk, much against peoples expectations. Flashbacks of laughing teams sitting around at 3 am at the PNSC office, eating pizza, just before the Olpers launch, are warm memories. Some months later I can remember our celebrations when we hit 150,000 liters a day. Then we launched Tarang. Immediately, we knew this was a success. The Tarang moment! The purple patch moment, which hits one maybe once or twice in your career.

There were those shuddering days in August 2007, when our office burned down and there was an existential threat for a few weeks to a very new organisation. We survived and the threat passed. Three weeks later we had makeshift offices, systems restored and most items back in order by the end of the year.

From then on, life has been one long roll with flash points every now and then. Our launch of ice cream and opening of our farm were tough risky calls in 2009. We have managed them Mashallah. There were tough moments, but both businesses thrive.

2010 brought the awful floods and the EFL teams gave three months of their lives to help the affected in rural areas. It is this Sadqa-e-Jaaria which propelled us to leadership of the liquid dairy industry months later. Just some four and half years after commencement of operations, EFL became leader and it has not been relinquished todate.

The ensuing years have brought ups and downs, but have also rewarded us with the two biggest International Awards in Pakistan's corporate history. First, the G20 World Top 15 Company Award in 2012, and then the Transformational Company of the World Award from IFC/FT in 2014.

Most, I want to remember the people. One and all who gave their lives, sweat and effort to take this company to where it is today. A phenomenal achievement by a bunch of dedicated, committed and passionate men and women. I have a lot to thank them for. EFL has a lot to thank them for.

In parting, I shall re-quote my last sentence from the speech of Olper's launch March 2006, to our people.

"When you become old and look back, you will tell your grandchildren, this was the finest thing I did in life and these were my finest hours". In-sha-Allah.

Namal University - reaching for humanity

As they showed a video about Namal University, a student asked "do I not have a right to proper education, so what that I was not born with any money". That is the crux of the matter. In a land made for righteousness, we have ninety plus percent people, who can only watch from the outside, while others less deserving waste an opportunity for learning.

Imran Khan came on today at a small brunch and told us his story of Namal University. It was good that he could give thought, time and effort to such a venture, while a major by-election in NA 246 was in the offing. He said, putting Pakistan right is my mission, but my passion is to help get the Namal project going, so people can acquire education. A parallel with Oxford and Cambridge was drawn, where two great universities over centuries set the grounds for the British Empire. This is inspiration indeed. To reach for the stars, while we are down on the floor all broken.

Two things Imran pointed out in his short speech, which are worth extrapolating on.

In 2002 as Imran was driving in this Mianwalli region, his car broke down. He spent the whole night there and the local people came to tell him that they were poor and could not afford a university. There were none in this region for a hundred kilometers. Imran felt an intense call to help. Something like he had in the years when the Shaukat Khanum Hospital was formed. But his vision went beyond this region to a much larger view. This university will be a great one, which will educate the poor of Pakistan. Should they not have equal rights to those with a silver spoon, who could educate themselves much more easily? He thought of the likes of Oxford and Cambridge as comparison. Why not something like this in the eons ahead. As Imran mentioned, man is Ashraful Maqlooqaat. Where mans mind reaches, Allah has given him the wherewithal to reach that. Unfortunately, the sane and wise ones will always bring sanity and achieve status quo. But we need to dream big and believe. When you do so you will always win. You only lose when you think you have lost (Philosophy which has also served me best in my life).

The second point was as telling. He said that in sixty seven years history of Aitchison College, they have produced just one test cricketer. Despite the best class facilities and comfort and resources. But on the streets of Lahore and Karachi, playing tape ball we have produced plenty of world class cricketers. This is the same story as the footballers of Brazil and Italy. Poverty produces a will, focus and drive as no other. The same applies in education. The Namal scholars, living a hard life, have climbed a peak. Their degree results in the first three graduating class, which is on the standard of the UK universities is producing astounding results. These young people are committed and have their heart in Pakistan. They will be an asset for this country. They can be our future.

Namal University has already arrived. In three years 134 students (mainly from poor families) have graduated and are already working in our country. It is reaching for humanity. To do this, it needs to expand for the good of this country. This is not about politics, this is about Pakistan. In my capacity as a Pakistani, I testify that I have been involved with Imran Khan's projects for over two decades. I have always found him honest and dedicated to the bone. Whatever your views about his politics, this is about all of us. Please get on the Namal University site and help if you can. Every little bit will assist and bring that visionary future nearer to us.

The Pantomime

So there is this lady on stage and there is a quite a bit of her. Most of it is showing. She is dressed in black and her smile never goes away. Around her are twenty young men and they are all gawking at her. The men are dressed in white. The lady stands out, as it is supposed to be.  She epitomises Venus and suddenly she starts cavorting. The twenty flunkies around her cavort back at her. In the background, garish music plays

Suddenly, as the music changes tone, the lady becomes still, the flunkies collapse to the floor, and out leap two break dancers, who somersault (or whatever they call this stuff), and have their thirty seconds in the lights. They are dressed in bright green, to differentiate them. The music changes again, the break dancers bound off and the dead flunkies come to life. The thirty second break has done them some good. They now make a determined push to grab the lady in black. Soon the lady is lifted up by them and she contorts in their hands and her dress comes off, to reveal a still skimpier outfit. She smiles throughout and  the music becomes a crescendo. Then it comes to a grinding halt. The lady stretches out her arms in ballerina fashion and strikes a pose to convey acclaim.

Down in the audience, the act on the stage is not the real thing. The front row is packed with famous faces. Most of them are stuck in a Botoxed smile. Behind the smiles they are bored stiff and thinking “what the hell” or stronger sentiments. Another evening uselessly spent. They have spent most of their working lives just doing this and so it comes to them automatically. They are what you may call super stars; any price for stardom is worth it. One of them wears striped pyjama type trousers and wears a hat (like the Great Gatsby). But, this is inside premises and etiquette says otherwise. He bounds on to the stage a couple of times. It’s a desperate move for attention - his last movie has bombed at the box-office. Anything to be noticed. They are apparently icons of society, but in reality they are unstable, shallow humans, who have mastered the art of creating a facade. 

Why they think they are icons of society, is obvious by the reactions of the fifty odd rows behind them.  These are the so called lucky commoners. By hook or by crook these people have obtained entry to this event. Some have sold their soul to get here. Others have used influence and still others have simply bought it by paying exorbitant rates. They feel they have achieved nirvana. Tomorrow they shall boast of being there. Today, they gawk at the bigwigs, try to get close and touch them. Some dance and cavort in the aisles, as the stage-show goes on. Others are whistling, clapping and being altogether star struck. 

It’s a sight to see, especially as the ones in the front row smile, and look superior and condescending. They do realise that their lives depend on the gullible masses in the common rows, but they are so used to adulation, that they are convinced they are Gods gift to mankind and will succeed regardless. Its called ego and arrogance. The whole wasteful, repetitive decadent event goes on, as it has these last three decades. Somehow, the masses don't tire of this idiocy and the great unwashed laps it up one more evening. 

Time to shut the television off and do something more useful.